Thursday, 28 April 2011

Y is for YouTube: Like Marmite

Are you a lover or a hater?

Personally, YouTube creeps me out a bit. The fact that absolutely anything can be filmed, anything can be uploaded and you can find absolutely anything on there.

On the other hand, it’s pure genius for getting your brand out, for creating mass market popularity in quick timescales and even for creating ‘How to’ tutorials and music videos.

There are plenty of great things to find on there and it has to be one of the most popular website phenomena from last year. But what are the risks? Have you identified the negatives?

  • Who’s protecting our children from being able to access things too mature for their years?
  • Who’s judging quality of the videos to prevent absolutely anything from getting on?
  • Who’s protecting the privacy of people who end up on YouTube without their own consent?

Then again, some of the clips that find their way to public stardom are complete genius. The ‘baby scared of her mom sneezing’, the ‘baby laughing’, the ‘T mobile flash mobs’ at various famous train stations are now infamous classics. And I’m sure there are plenty more that I haven’t found.

I haven’t had enough experience of YouTube yet to decide which way I stand.

So where are you on the love-hate scale?

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